The general feel and emotion of the series will be a pleasant, fun and educational cooking show designed to target a culinary audience. The unique selling point and main aim of the show is efficiency in the kitchen. The show will be based around Chef Lee Wright's ability to help people run their kitchen with greater efficiency, making it less time and energy consuming. Lee's extensive knowledge and personality will be present throughout the whole series. His ability to cook in the kitchen as a young professional will help both adult and younger viewers to feel comfortable with his original recipes, that have been invented using his culinary passion and experience.
